International Journal of Agricultural Science Research Vol. 4(5), pp. 086-091, May 2015 ISSN 2327-3321 ©2015 Academe Research Journals

Full Length Research Paper

The influence of consumer’s perception on pork and poultry meat consumption in Calabar South LGA, Cross River State

Nkang, M. O.* and Effiong, J. B.

Department of Agricultural Economics/Extension, University of Calabar, Calabar, Cross River State, Nigeria.

*Corresponding author. E-mail: mfonnkang@yahoo.com.

Accepted 15 September, 2014

Abstract

This study was carried out to determine the socio-economic characteristics of pork and poultry meat consumers and the factors influencing their perception in Calabar South LGA of Cross River State. Multi-stage sampling procedure was used in selecting a total of fifty pork and poultry meat consumers, for the study. Data collected were analyzed using descriptive statistics and inferential statistics (Probit regression). The result showed that educational level of the consumers had a negative coefficient and was statistically significant at 5%. The sign of the coefficient of age, marital status, source of market and occupation of the consumers were positive as expected, but were not statistically significant at 5%. Gender and quantity per household had a negative coefficient and was significant at 10%. Also, the sign of the determinant factor and price of pork and poultry meat did not comply with a priori expectation while the coefficient of the quantity per household and religion were negative and were not significant. Hence, the study recommends the need for proper education and enlightenment since a lesser percentage of the people who attributes their non-consumption of pork and poultry to religion, tribe and health reasons are not fully educated. It was therefore concluded that consumer’s perception of pork and poultry could to a large extent be influenced by age, marital status and occupation.

Key words: Consumption, pork, poultry consumer’s perception.